Contrary to popular belief, it is *not* easy to deal with bullies in real life. The reasons for this are manifold, but it boils down to the fact that bullies tend to be very good at what they do. Why? Because they have so much practice doing it, while non-bullies are just trying to go about their life.
There is plenty of literature on this, and I leave the casual reader with this insightful piece as to why there are really no good options: http://www.cracked.com/blog/5-bad-ideas-dealing-with-bullies-you-learned-in-movies/
Let me not mince words: Bullying has probably always been with us, but it is completely unacceptable. I am quite sensitive to the issue, as I’ve never bullied anyone, but have been bullied plenty of times. Bullies do not respect the logical of reciprocal mutually beneficial action. They do it because they like it and because they can get away with it.
However, things might be changing. The recent case of the bullying of the internet monitor engenders hope. Transparency is an absolute defense (and even can make the victim more than whole, at least in monetary terms):
This is likely just the beginning.
But the internet giveth (as above) and taketh away (as in the dignity of countless online victims). There has been an explosion of online “virtual” bullying, perpetrated by cowards hiding in the shadows of anonymity. The effective remedy is the same in both cases: Public shame.
The curative effects of exposure are necessary, health and just.
There is no legitimate place for wanton cruelty in this world. It is time to rebalance the scales.